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Abhijeet Talaulikar

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Abhijeet Talaulikar

Marketing Mix Modeling: Hands-on with Bayesian MMM using PyMC

Best practices, useful notes and code for building a Bayesian model for optimizing media spends using PyMC.

6 min readJun 20, 2023

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Marketing Mix Modeling: Hands-on with Bayesian MMM using PyMC

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Abhijeet Talaulikar
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Towards Data Science

Genetic Algorithm — Finding Optimal Email Delivery Schedule to Maximize Engagement

Using an evolutionary algorithm to optimize a consumer bank’s D2C Campaign

9 min readNov 1, 2023

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Genetic Algorithm — Finding Optimal Email Delivery Schedule to Maximize Engagement

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Abhijeet Talaulikar
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Towards Data Science

Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign

Applying causal machine learning to trim the campaign target audience

9 min readJul 13, 2023

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Uplift Modeling — A Data Scientist’s Guide to Optimizing a Credit Card Renewal Campaign

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Abhijeet Talaulikar
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Towards AI

Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign

Modeling customer interactions in a digital campaign as discrete-time Markov Chains

10 min readAug 28, 2023

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Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign

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Abhijeet Talaulikar
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AI Advances

Next Best Action — Learning Optimal Policy for Maximizing Mortgage Collection

Refining marketing strategy using reinforcement learning (Part 3/3)

12 min readSep 28, 2023

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Next Best Action — Learning Optimal Policy for Maximizing Mortgage Collection

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Abhijeet Talaulikar
in
GoPenAI

Multi-Aspect Modeling with LLMs and Gaussian Mixture Model

The LLM-GMM framework to discover insights from complex customer feedback.

7 min readSep 21, 2023

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Multi-Aspect Modeling with LLMs and Gaussian Mixture Model

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Abhijeet Talaulikar

Next Best Action — Optimizing Long-term Marketing Communications using Markov Decision Process

A reinforcement learning based approach for learning optimal policies (Part 2/3)

9 min readSep 21, 2023

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Next Best Action — Optimizing Long-term Marketing Communications using Markov Decision Process

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Abhijeet Talaulikar

Synthetic Data — Generating Customer Journeys for Mortgage Lifecycle

Creating artificial customer events and actions in the home loan repayment tenure. The first step to building a Next-Best-Action model.

10 min readSep 14, 2023

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Synthetic Data — Generating Customer Journeys for Mortgage Lifecycle

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Abhijeet Talaulikar

DS Nuggets — Why every data scientist needs to know UI design

The next big thing is the one that makes the last big thing usable. —Blake Ross, Co-creator of Mozilla Firefox

3 min readSep 1, 2023

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DS Nuggets — Why every data scientist needs to know UI design

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Abhijeet Talaulikar

DS Nuggets — Your model will fail over time.

Keep your ML models young, not just accurate.

2 min readAug 30, 2023

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DS Nuggets — Your model will fail over time.

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Abhijeet Talaulikar

Abhijeet Talaulikar

Studied Statistics, working as a Data Scientist. I write about case studies, tutorials, best practices and careers in data science.

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